Rick Owens has a way of recasting the everyday, and his collaboration with luxury mouth care brand Selahatin does exactly that. The capsule reframes oral care as ritual, merging Owens’ stark design language with Selahatin’s devotion to elevating daily essentials.
The edit is concise: whitening toothpaste, mouthwash, an Eau d’Extrait Oral, and a handmade horn toothbrush. Each piece strips functionality down to something intentional and tactile, echoing the idea that routine can hold emotional weight. For both brands, luxury isn’t about decoration—it’s about presence.
The collaboration began with a bold move. Selahatin used a blurred image of Owens in a campaign, prompting the designer to reach out to him, impressed by the cheekiness. That exchange opened a dialogue rooted in shared values, deepened by founder Kristoffer Vural’s personal story of creating Selahatin after a stroke as a way to make life’s basics feel meaningful again.
Central to the collection is a custom scent, monochrome in spirit and deliberately strong. Notes of verbena, dark citrus, and juniper create a cool, austere profile pushed further at Owens’ request. Unorthodox and uncompromising, it turns brushing your teeth into something closer to an attitude than a habit.
It’s a quiet but pointed collaboration, available individually or as a travel set, that brings Rick Owens’ gothic restraint into the most private of spaces. Routine, here, is the luxury.
Available in Canada at Holt Renfrew!
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