Late last week at Spring Studios in New York City, Reebok hosted the launch of one of its boldest new running shoes to date: the ZPump Fusion. The event was started with a bang, featuring a presentation from Reebok President Matt O’Toole and Reebok Head of Advanced Concepts and former NASA engineer Bill McInnis getting into the inspiration behind the shoe and its technology. Key guests who helped celebrate the launch included Sports Illustrated swimsuit model Hannah Davis, Entourage star Adrian Grenier, UFC stars Jon Jones, Conor McGregor and Paige VanZant and UFC President Dana White.
After the presentation ended, we got our hands on the upcoming ZPump Fusion colour ways in the specially designed “Future Room.” After we laced up, we were able to test the shoes in a specially constructed obstacle course that tested our agility and speed in a one-of-a-kind 4D multimedia experience.
Unlike traditional running shoes which are often made up of over 40 individual parts, the ZPump Fusion is constructed from just three; the completely redesigned and revolutionary Pump technology, the four way stretch fusion sleeve, and the ZRATED outsole inspired by high performance ZRATED tires. All this means there are no unnecessary components or rigid parts to restrict movement in the foot, and minimize the impact that the sneaker has on athletes. It’s also one of the first running shoes to provide a fully customizable fit, thanks to Pump technology that adapts to your foot.
Take a close up look at theZPump Fusion below and be sure to grab your pair starting on Tuesday, March 10th from select retailers and Reebok.com.