Reebok Zigtech

Check out the latest innovation from the Reebok family as the prepare to release the newly designed Reebok Zigtech. Now moms the word on these shoes, as Reebok is doing their best not to say to much until the official release, even their Super Bowl commercial stresses the point of secrecy. However, we here at Sidewalk Hustle have done some digging and found a clear picture of the upcoming shoe (shown above) and we have to say, we are intrigued.

Described as the “most comfortable shoe, ever” by an undisclosed insider, what’s clear from these images is that the design is completely new, both technically and visually, as the seemingly normal upper is resting on a unique zig-zag cushion. The dramatically innovative geometric sole is designed to disperse the body’s weight throughout the extremely flexible lightweight foam cushion. The zig-shaped sole absorbs the impact of the heel striking the ground and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step. Throw in the dope black and red colourway and have some of the best pro-athletes in the world (as well as The Jersey Shore boys) as part of your endorsement team and these are sure to be among the most talked about topics at next Monday’s water cooler.

Checkout Reebok Zigtech Super Bowl and Jersey Shore ad for the new shoe;

[youtube=http://www.youtube.com/watch?v=5mngBBIrsYE&hl=en_US&fs=1&]
[youtube=http://www.youtube.com/watch?v=eLeyxMhRUQo&hl=en_US&fs=1&]