Reebok Classics & Swizz Beatz “Reethym of Life” Launch Party (Red Carpet)

Reebok Classics and Swizz Beatz hosted a launch party at Espace in New York on Tuesday, July 19th, a day before the global launch of the new Reebok Classics “Reethym of Light” campaign and TV commercial. For the party Swizzy brought out his A-list of friends to party with him, and all of us. As you loyal readers know, we at Sidewalk Hustle were there, and here are a bunch of photos from the Red Carpet. Interestingly enough, all the “MAJOR” celebs snuck in through the back door.

Stay tuned for even more photos and videos from the actual event, the performance and even an exclusive interview with Swizz Beatz himself, all coming soon. Enjoy!

Busta Rhymes

Lloyd Banks

Kat DeLuna


Tika Sumpter

DJ Khaled

Jaslene Gonzalez

Swizz Beatz & Verbal


DJ Enuff & DJ Camilo