Reebok Classics and Swizz Beatz hosted a launch party at Espace in New York on Tuesday, July 19th, a day before the global launch of the new Reebok Classics “Reethym of Light” campaign and TV commercial. For the party Swizzy brought out his A-list of friends to party with him, and all of us. As you loyal readers know, we at Sidewalk Hustle were there, and here are a bunch of photos from the Red Carpet. Interestingly enough, all the “MAJOR” celebs snuck in through the back door.
Stay tuned for even more photos and videos from the actual event, the performance and even an exclusive interview with Swizz Beatz himself, all coming soon. Enjoy!
Busta Rhymes
Lloyd Banks
Kat DeLuna
N.O.R.E
Tika Sumpter
DJ Khaled
Jaslene Gonzalez
Swizz Beatz & Verbal
Shontelle
DJ Enuff & DJ Camilo
Verbal