For Spring/Summer 2016 Reebok Classic has teamed up with high impact streetwear brand, Lemar & Dauley, to deliver a unique footwear and apparel capsule. Focusing on Reebok’s rich 90’s basketball heritage, the designs feature iconic Reebok athletes Allen Iverson, Shawn Kemp, and Dominique Wilkins. However, rather than placing images of these legends against a typical basketball backdrop, Lemar & Dauley reinterprets them as “Basketball Gods” and tells a unique story throughout the collection. Utilizing engineered prints and cut lines on elevated fabrics and reflective detailing, the collection delivers a fresh of breath air into the retro basketball landscape.
The Reebok x Lemar & Dauley capsule will launch on tomorrow, Friday, March 25, 2016, just in time for Easter Weekend, and it will be carried exclusively at www.Lemaranddauley92.com and VILLA.