Today, Reebok Classic unveils an inspiring short film featuring Top Dawg Entertainment artist, Kendrick Lamar. Rocking a pair of the bright Reebok Ventilator Day Glo sneakers, Kendrick leads a revolution led by one solitary objective… to “Let it Flow.” A kaleidoscope of culture is represented through the streets of LA, as the masses stand up to the stale, expected and typical fashion norms that are currently in society.
For people out there striving for something new, unexpected and yet classic, Reebok presents the Ventilator. In an era when “fitting in” means following someone else’s lead, Reebok encourages you to move in your own direction. Claim your distinction. Be bold. Inspired by Kendrick Lamar’s definitive and powerful lyricism, Reebok is bringing a collaboration that invites you to do your thing… a little differently.
The Reebok Classic “Ventilator Day-Glo” will be available at select stockists and Reebok online.