Energy drink purveyor and cultural curator Red Bull is bringing their world-famous ‘Days In’ series to Canada’s cultural capital to Toronto this week. As the name suggests, 3 Days In Toronto is a multiday musical takeover, running from October 19th to 21st, 2017. Featuring an incredible line up of local artists including Tory Lanez, Majid Jordan, Charlotte Day Wilson, BADBADNOTGOOD, Allie, and more performing in some of Toronto’s quintessential venues across the city. Tickets for each show are a super reasonable twenty bucks – not surprizingly most are already sold out.
Aside from the incredible musical offerings, Red Bull has teamed up with Toronto’s own luxury basics brand KOTN, for a thoughtful yet cool merch collection. For those that are unfamiliar, KOTN makes everyday basics like tee’s, crewnecks, and hoodies with organically grown long staple Egyptian Cotton (read our feature on the brand here).
The collaboration pays homage to institutions of music and youth culture in Toronto by referencing some of the most iconic signage from a bygone are in the city including Sam the Record Man and Honest Eds. Bringing these influences to life, both shirts are adorned with a subtle nod to the signage and will be available for $10 at each show as well as at KOTN’s Queen West shop. For those out there that like to take their swagger to the next level, there is also a slick tracksuit that will take you to 💯.
We teamed up with Red Bull to capture the collection on the streets of our city where fashion, music, and culture intersect. We’ll see you later this week on the dancefloor!