Calvin Klein’s Spring 2017 underwear and denim campaign is here, but it’s nothing like the provocative Calvin Klein ads you remember.

The ads are less sultry, and more about juxtaposing those iconic items with modern and contemporary art.

Simons explained:

“It’s a celebration of Calvin Klein’s iconic underwear and jeans, acknowledging their status as Pop and showing them in the world of art.”

The campaign was shot by photographer Willy Vanderperre and features largely unknown models. The ads showcase archival denim, a cotton tank top and men’s underwear with works by Andy Warhol and Sterling Ruby in the backdrop.

Check out some of our favourite ads from the campaign below.