Germany sportswear brand PUMA has partnered with Polish brand UEG to created a cool futuristic-vibing collaborative capsule collection of sneakers and apparel appropriately titled “Gravity Resistance.” Taking inspiration from space, discovery and exploration, the collection features simple silhouettes complemented with heavy black and white graphics for a minimal, yet bold, look. UEG, which means “Usa e Getta” (“use and throw away” in Italian), draws focus on our cultural over-consumption, by utilizing recycled materials in innovative ways. The collection with PUMA features technical performance materials on pullovers and dresses, and simple monochromatic footwear in the form of knee-high sneaker boot, and low top Creepers. This bold capsule collection will be releasing later this year.
PUMA x UEG Share Capsule Collection Preview