PUMA x Rihanna “Forever Bolder” Campaign

PUMA x Rihanna Forever Bolder Campaign-1

Rihanna is not only the new creative director for PUMA, but now she is also the face of their latest campaign “Forever Bolder.” The Barbadian musician rocks the new Ignite XT line in PUMA’s latest black and white ad campaign. You can currently shop the Ignite XT items as well as a selection of Rihanna’s hand-picked favourite at PUMA’s online store.