ALIFE and Puma announced their collaboration today for the spring summer 2015 season. The collaboration brings together the cool-guy aesthetic of New York’s Lower East Side institution with Puma’s iconic roots for a truly urban collection. Shot on the streets of the LES, the collection features apparel, footwear, and accessories in bold reflective prints and patterns inspired by the triple diamond logo of the ALIFE Rivington Club and soft green paying homage to the shops famous fish tank.
Check out the lookbook below for the collection which launches in stores on February 14th.
