PUMA Women has teamed up with the New York City Ballet to launch the new Swan Pack Collection, a lineup of PUMA Sportstyle and Training styles inspired by the strength and grace of ballet. The centre of the collection is the footwear, as PUMA presents the Fierce Strap Swan, the Pulse IGNITE XT, the Basket Heart and a Blaze of Glory Sock Swan. The shoes are dressed in swan, feather and bow details, fitting with the theme of the collection. There’s also a selection of eye-catching apparel pieces, from the Explosive bodysuit to the Swan Cape, a dramatic black cape with swan-inspired feathers.
The campaign images were shot by David H. Koch Theatre at Lincoln Centre, star Mimi Staker and Olivia Boisson of the New York City Ballet wearing the Swan Pack both on and off stage. The collection drops on PUMA.com, PUMA stores and stockists around the world beginning February 1st.