German sportswear brand PUMA has teamed up with British accessories designer Sophia Webster for a brand new collection including sneakers, apparel and accessories.
The collection includes two drops with contrasting colour stories. The first is a sleek black concept with fluorescent and floral accents. The second is a rainbow of soft pastels with bold graphic embellishments. The collection mixes unique, new silhouettes with reworked PUMA classics, like PUMA Suedes in new colourways with translucent rubber soles. Drawing inspiration from her lifelong passion for dance, music and streetwear, Webster has worked with the PUMA team to create an aesthetic that is simultaneously feminine, fresh and super cool. The easy to wear pieces are equally at home in the dance studio or on the street.
The first drop of the PUMA x Sophia Webster collection will be released exclusively at SophiaWebster.com on September 5th and will be available globally in PUMA stores, PUMA.com and select retailers on September 9th. Until then check out a few of the pieces in action below.
