Get ready to make your mouth water, Fresh is serving up a seriously juicy new lip essential. The #1 U.S. skincare lip brand has unveiled its Sugar Melt Lip Creams, a playful, ultra-sheer formula designed to drench lips in hydration while delivering a burst of fruity flavor.
Think balm meets gloss, with a silky (never sticky) texture that melts right in. Powered by a blend of verbena phyto-peptides, hyaluronic acid filling spheres, and the brand’s signature activated sugar, the formula works overtime to nourish, smooth, and visibly plump. The addition of cold-pressed jojoba oil helps lock in moisture, leaving lips feeling soft, cushioned, and comfortably hydrated all day long.
And the results speak for themselves: Sugar Melt Lip Creams deliver a +31% boost to the lip barrier after just one swipe, with 94% of users showing increased hydration throughout the day. Even better, the formula provides up to 24-hour moisture barrier care while instantly giving lips a fuller, plumper look.
But the real treat? The shades. Inspired by mouthwatering fruits, each one offers a hint of color and a punch of flavor that makes reapplying feel less like a chore and more like a craving. There’s Watermelon Rind for a fresh, subtle pink tint, Mango Pulp for a juicy clear shine, and Blood Orange Zest for a sheer berry flush.
Fun, flavorful, and skincare-powered, Sugar Melt Lip Creams are the ultimate swipe-and-go indulgence—proof that hydration has never tasted (or looked) this good.
