We recently had the opportunity to get up close and personal with the 1 of 1 Mercedes-Benz Project MAYBACH by Virgil Abloh. Tagged with the catchphrase “Sophisticated Luxury meets Outdoor Adventure,” the Project MAYBACH is a car straight out of the mind of the late designer. Created with the vision of intent for a new era of exploration, one in which the world is invited to rediscover the great outdoors with a fresh perspective.
The monstrous 18-foot-long, two-seat (which turns into beds), battery-electric, off-road coupé features enormous proportions, large off-road wheels, solar panels, and the unique accessory attachments ever in a car. The Project Maybach coupe takes the luxury of the Maybach line and brings it into the modern world and cultural zeitgeist. Oh and it’s fully electric!
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Built from scratch, the Project Maybach was envisioned for use in the great outdoors with the Colorado-beige concept colour paint job, the aforementioned enormous wheels with 17” rims and ground-gripping tire treads, roll cage, and more. One of the nicer touches in the integrated roof rack that can play double duty protecting the occupants of the vehicle AND can attach a tent.
The interior utilizes a modular approach with oversized seats able to folded up and be removed from the vehicle with a handle like a suitcase. Two beautifully made axes are set into each door frame for emergency use. The headrest is made from fine, hand-died cotton and locally sourced wool in a Jacquard houndstooth finish, which can also be unrolled and used as a blanket. The seats can fully reclined, with the rear compartments opening up to act as a bed. Essentially the entire vehicle can be transformed into a lovely living space, almost bigger than most NYC apartments.
While the vehicle is a Maybach designed for luxury, Virgils Project Maybach is more at home in the great outdoors than on Rodeo-Drive. But, let’s be honest, it would be a vast flex anywhere it rolled up.
Get a glimpse at all the fun features via our TikTok video below.
@sidewalkhustle The ultimate electric off-road coupé #projectmaybach #virgilabloh #mercedes ♬ Itywtd – Tyler the creator