The New York–based womenswear and accessories brand is celebrating it’s 15th anniversary this year by launching an elevated basics line, Proenza Schouler White Label.
The new line aims to target a broader audience and will be an extension of the brand’s ready-to-wear collection. It’ll include your everyday go-to’s like T-shirts, crewnecks, outerwear and denim.
In a press release, founders and designers Jack McCollough and Lazaro Hernandez said:
“It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we’ve developed over the years.”
The first drop will arrive on November 6, while the second drop will arrive in the new year on January 8. Prices range from $195 to $1195 USD.
Take a look at some of the campaign shots below featuring Chloë Sevigny.
