HARRY’s and Le Bon Marché Rive Gauche present an experimental documentary film about New York based brand Proenza Schouler. They go behind the scenes into their elusive design process, the story behind the name, how designers Jack McCollough and Lazaro Hernandez met, and even ask people on the street to try and pronounce the often misread name.
Watch the short film below set to music by Chairlift’s Caroline Polachek.