Indian-born actress and singer turned Hollywood superstar, Priyanka Chopra, is the latest Global Brand Ambassador for hair care brand Pantene.

Joining the likes of Selena Gomez and Ronda Rousey, Chopra will be promoting Pantene’s newest “Strong Is Beautiful” campaign—whose product range promises to make hair thicker and stronger in as little as two weeks. According to the brand, Pantene Pro-V’s new shampoo formulas go beyond simply washing to fuel hair from within.

An active philanthropist and feminist, Chopra celebrates bold and strong women.

“I’m excited to come on board as the new Global Ambassador for Pantene. A favorite around the world, I love that Pantene celebrates and advocates that being strong is beautiful,” said Chopra. “I believe in celebrating the inherent strength that every woman possesses, which made the decision to align with Pantene an easy one. We BOTH believe that strong is beautiful and that every woman deserves glorious moments to pursue her dreams and to shine!”

Pantene’s shampoo relaunch campaign is set to drop in late December, so you can expect to see Chopra’s latest television ads soon.