Primitive Spring 2011 New Era Caps

Encino-based skateboard, urban streetwear bou­tique and cloth­ing line Primitive has just released a brand new batch of New Era caps for the upcoming Spring 2011 season. Coming in three different styles, the ‘Valley’ joint, the infamous ‘Red Cup Crew’ and a new version of the ‘Classic P’. I LOVE the “Red Cup Crew” hat! Also, if you haven’t seen Primitive’s Red Cup campaign, you really must! Seriously. These caps will be released February 2011 via Primitive.