Primitive Apparel Holiday 2012 Lookbook

L.A.’s Primitive Apparel has dropped their Holiday 2012 lookbook, all taken with a polaroid camera. In an effort to capture the rawness of the present, the brand decided to hit the Downtown L.A. pavement , while rocking pieces from the collection with photographer Willie Toledo in tow. The city provides the perfect raw backdrop to showcase the new graphic tees, fleece, hats, and denim.  Take a look below at the lookbook, with the entire collection available now online.