Just in time for Valentine’s Day, President’s Choice continues to share the love through their #EatTogether campaign which launched earlier this year. In case you missed the film’s release following the holiday shuffle, we highly recommend watching the heartwarming clip below now (maybe with a box of tissues). There’s a reason it’s received over a million views to date. Released in celebration of Canada’s 150th Birthday, the #EatTogether campaign promotes the often overlooked act of making time and coming together with friends and loved ones to share a meal.
“When we eat together, good things happen. We share a bit of our lives. We talk, we laugh and we share the foods we love. We get a little closer.”
Today the brand has made the soundtrack of this film, the classic 60’s song covered by Vapor RMW featuring Sarah Blackwood, available for download on iTunes. “What The World Needs Now Is Love” is the perfect fit for this cheery video at a time of year when we can easily get dragged down by the slog of winter.
What’s more, all the proceeds will go to President’s Choice Children’s Charity which supports children’s health and wellness across Canada through a two-fold focus to fund childhood nutrition programs and help children diagnosed with physical or developmental disabilities. For more information on the President’s Choice Children’s Charity click here.
Watch the video below now and click here to purchase the song now and show your support for an amazing cause.