The final days of 2017 are upon us and thank goodness! As we count down to the kick-off of 2018, we here at Sidewalk Hustle are stoked to premiere a new video from a rad act you gotta look out for in the coming year. He’s a Los Angeles producer/singer by the name of NYIKO and the song is an uplifting track titled “Bad @ Luv.”
The 80s new wave tinged track was released back in September via Trailing Twelve Records as a surprise single. Made from a collection of bedroom demos, NYIKO brought the track to new heights with Kyler Hurley who engineered and mixed the track which was then mixed some more and mastered by Joe LaPorta at Sterling Sound. Filmed by Will Trowbridge, the self-directed music video features NYIKO dancing around and crooning as balloons fill-up a vacant living room with colour.
As NYIKO told us…
For me “Bad @ Luv” is about the freedom that comes from letting go of the stories we tell ourselves. It’s about letting go of the expectations we form about who we are and who we are supposed to be. When we make the choice to look at ourselves with love and acceptance, there is endless possibility.
Check out the video for “Bad @ Luv” below.
NYIKO is currently working on an EP with Boston-based producer The White Electric, (a follow-up to their summer burner “In The Middle“). Stay tuned for more tunes by following NYIKO on Facebook, Instagram, Twitter and Spotify.
You can also catch NYIKO live this Saturday December 30th at LA’s Peppermint Club.
photo by Niles Gregory