Pharrell Williams stars in the latest instalment of Chanel’s series of fashion films for the new Gabrielle handbag.

As the first-ever male handbag model for the luxury fashion house, Pharrell explores an empty warehouse with the highly coveted, quilted crossbody in tow. The “Happy” singer is having a ball as he jumps up, down, and off various pieces of equipment. He later encounters a young boy who shows him the name “Gabrielle” written on his palm.

Watch the clip above to see Pharrell in all his glory.