Looks like Pharrell Williams has decided to bring the band back together, and by band I mean ICECREAM skate team and by old I mean up-and-comers Andre Beverley, Stephan Martinez, Emmet Duffy and Jamel Marshall. Pharrell described the launch as such:
“Growing up, you see it everywhere: kids with all the talent in the world, but with very few or no opportunities. Well, these are those kids and we’re giving them that opportunity. They’ve got the skill. They’ve got the personality. They’ve got a real story and ICECREAM is the platform for them to show that. It’s gonna be a beautiful thing to watch them grow”.
ICECREAM apparel is available now in leading skate shops everywhere. Watch the Team ICECREAM welcome video below, featuring a previously unreleased track from Pharrell. Enjoy.