The iconic French fashion house has tapped rapper Pharrell Williams to star in its new ad campaign for the Gabrielle handbag, alongside Cara Delevingne, Kristen Stewart, and Caroline de Maigret.

Not only is Pharrell already a Chanel brand ambassador, he’s now the first-ever male to star in a handbag campaign for the brand.

In a recent interview with, Karl Lagerfeld expressed that the bag isn’t exclusive to women – it’s versatile, and can be worn in various circumstances:

“It’s not very feminine in the sense of being chichi.”

The full campaign is slated to launch globally on April 3.