Dutch brand G-Star RAW and Pharrell took to Instagram this morning to announce a partnership. Pharrell is now a co-owner of the brand. G-Star and Pharrell’s company Bionic Yarn previously collaborated on a denim line made of recycled plastic found in the ocean called RAW for the Oceans.

G-Star is an independently minded and forward thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-createG-Star’s future. – Pharrell