Toronto’s own OSC Cross has officially launched their fall winter campaign, and since it’s officially cold in our city, we thought it would be an appropriate time to share it. We love how their lookbook and videos tell a story about the outerwear each season, rather than just a boring old line sheet, the pieces come to life and start to inspire us to bundle up for the chillier months of the year.
Not only do we absolutely buy into the whole “summertime love affair frost-bitten by a Canadian winter” story they have painted for their current season, which is inspired by daredevils on motorbikes and the nostalgic days of summer, but we feel that much closer to it because we’ve lived it all our lives. Patio hangs that we hope will never end at Bellwoods Brewery on Ossington, windy boat rides over to Toronto Island, and joyriding all over the city on our bikes.
In case you’re not familiar with OSC Cross, we should mention that this local brand is not only designed and craft entirely in our fair city, but it’s also expertly built of only the finest materials including bold mixed fabrics and prints, leather detailing, and of course cozy down filled interior.
With an OSC Cross parka, you’ll never let the often sudden onset of winter interrupt or limit your lifestyle, and according to the press release “the freedom that summer brings may carry into any Canadian winter.”
Watch the ‘Dare You To Stay’ video campaign below followed by the full lookbook. Find OSC Cross in a number of local shops including Muttonhead, The Future Of Francis Watson, North Standard Trading Post and more, as well as online.