For Balmain’s fall 2017 campaign, creative director Olivier Rousteing stepped behind the lens for the very first time.

The beautiful black-and-white campaign, shot in the streets of Paris, sees Natasha Poly, Lara Stone, Marlon Teixeira, Grace Bol, Presley Gerber, Ton Heukels, Jon Kortagaren, Aleyna Fitzgerald and other top models donning the new collection.

In a statement, Rousteing said:

“I wanted to photograph this campaign for the same reasons: to have the images directly reflect my vision of Balmain’s latest creations, as well as my love for the singular beauty of the city I call home.”

Take a look at some of our favourite shots from the campaign below.