Olivia Wilde stars in H&M’s latest Conscious Exclusive collection campaign looking totally easy and breezy in the chic pieces. H&M does a good job of proving that clothing can be conscious without sacrificing on fashion, and has Wilde, a noted humanitarian, re-affirm this in the campaign. Composed of organic linen, organic leather, silk, and hemp, the collection features a number of versatile pieces that include a skirt with hand-drawn images of birds, a recycled wool cocktail dress featuring African influences and recycled sequins, a sleeveless dress with a print inspired by a Japanese ink-wash painting and other pieces influenced from around the globe.
“I love the global influences in this Conscious Exclusive collection and the beauty of the hand-drawn prints, made by one of our talented in-house designers. And Olivia Wilde is the perfect choice for this collection, because she shares H&M’s commitment to a more sustainable future,” says the brands Creative Advisor Ann-Sofie Johansson.
Watch the campaign below and sneak a peek at the collection below set for release on April 16th at about 200 H&M locations.