Nordstrom is unveiling a three-part series of pop-up shops, aptly titled KPOP-IN@Nordstrom, featuring the vibrant cultures of Korean fashion, style and beauty.

The series is slated to launch on January 6 starting with cult favourite Korean eyewear company Gentle Monster. The brand will offer a selection of 40 styles of men’s and women’s frames reflecting the brand’s unique design sensibility, including six styles exclusively available at Pop-In@Nordstrom.

For the launch, Pop-In partnered with the Gentle Monster team to produce unique virtual reality and 360 video content that allows customers to explore the experience in Gentle Monster flagship stores in Shanghai, Nonhyeon-Dong and Bukchon stores in Seoul, South Korea, as well as the Downtown Seattle Nordstrom Pop-In shop.

Pop-In@Nordstrom x Gentle Monster will be available for the month of January, followed by the playful world of K-Beauty in February and various forward-thinking Korean fashion brands curated by Olivia Kim in March. Shop the collections at and at the following Nordstrom locations:

• Downtown Seattle, Seattle, WA
• Bellevue Square, Bellevue, WA
• NorthPark Center, Dallas, TX
• The Grove, Los Angeles, CA
• Michigan Avenue, Chicago, IL
• CF Pacific Centre, Vancouver, BC
• CF Toronto Eaton Centre, Toronto, ON