OFF THE GRID with J.Cole A short film presented by Bally

OFF THE GRID with J Cole A short film presented by Bally

North Carolina rapper J. Cole has partnered with Swiss luxury brand Bally for a limited-edition capsule collection for Fall/Winter 2015. The collarabtion will feature hiking boots and backpacks, all of which can bee seen on J.Cole in the five-minute clip, directed by Maxim Bohichik of BBGUN below.

The video was shot in Kingston, Jamaica, and focuses on Cole disconnecting from technology and going “Off the Grid,” visiting Bob Marley’s hometown, Tuff Gong Studios, some tropical jungle, and more. Watch the short film below and shop Cole’s Bally collection now online.