Athletic eyewear brand Oakley has teamed up with photo-editing phone app VSCO to create a couple of filters. The VSCO-Oakley preset reveals nuances within images that would be missed by the naked eye, similar to the effect that Oakley’s Prizm lens technology is engineered to do when rocking a pair of their shades in the real world. This is not your average image filters: VSCO took a creative, scientific approach to simulating Oakley’s Prizm lens technology.
The two brands enlisted members of the very active VSCO community of photographers to share their views of #CantStop. Through the lenses of VSCO photographers – including Toronto Photographer Nathalia Allen, the work produced exemplifies what the #CantStop mentality represents in each of their lives.
Oakley and VSCO invite content creators around the world to head outside, capture the surrounding view and use the new Prizm presets for a chance to be featured on Oakley’s VSCO Collection. All you have to do is use the app to publish images and use #CantStop and #Prizm.
The free Oakley Prizem presets are available now through the VSCO app on both iOS and Android.