Fashion week is broken… started the statement from Rebecca Minkoff that accompanied the line sheet at her #SeeBuyWear spring summer 2016 presentation yesterday at New York Fashion Week. In an attempt to better reach her consumers, Rebecca Minkoff has been one of the first to shake up the usual Fashion Week model opting to show a current collection, most available to purchase right away following the show.
“We have always democratized fashion through the lens of technology and designer accessibility and we have the connections and the means to evolve what has become an antiquated model. Retail may still be behind schedule, but Rebecca Minkoff is, and forever will be, pro-consumer. Fashion week should be our collective victory lap- a celebration of full price retail that has an emotional connection with our customer that she can access with immediacy.” says Uri Minkoff, CEO and Co-Founder.
“What this model aims to do is get the consumer excited about retail again, while letting our media, retail and influencer partners become heroes to their consumers and followers by breaking down the barriers and allowing them to be a part of the conversation,” says Rebecca Minkoff, Creative Director and Co-Founder.
Set to a live performance by Zella Day, the spring summer collection had us feeling excited for the season to come instead of wishing we could steal the fur jackets of the models at the fall winter presentations. Stand out looks from the presentation included a camel fringed suede poncho, a lavender sueded moto jacket, flowy geometric printed dresses, and a heap of boho chic looks we can’t wait to wear in the hot summer sun.
Check out the full collection below and shop some of it now and in the coming days!
