Real people. Real clothes. Real smiles.
J. Crew presented their fall/winter 2017 collection at New York Fashion Week today surrounded by close friends and family. Much like their spring/summer 2017 presentation, the models were friends of the brand. From Liv Freundlich, Julianne Moore’s daughter, to bakers, teachers, dancers, and more, the broad J. Crew customer base was certainly represented. Boasting 62 looks, Lyons and her team focused on giving their classic pieces a modern take. That means you’ll be seeing a lot of more of the staple pieces you might have worn in your youth: rugby shirts, tweed, windbreakers, and critter pants. As men’s designer Frank Muytjens said, it’s “heritage rebooted.” Speaking of, these vintage styles will be available in a Heritage collection this fall.
J. Crew has been making clothes since 1983. And while so many things have changed, one thing hasn’t: Old school is still cool. – Jenna Lyons, creative director and president
The models ranged from ages 9 to 67. Bucking the traditional presentation format, they laughed, talked with each other, and waved at their friends and family members in the crowd. We spotted Julianne Moore repeatedly going up to her daughter Liv to reassure her. Proud mom Molly Ringwald was all smiles watching her daughter Mathilda. They were silly, happy, and exuberant. In our opinion, that’s how clothes should make you feel. It’s this attention to detail, the pops of color and understated glam, that has led so many customers to associate J. Crew with their own personal style.
In that respect, Jenna Lyons nailed it. Check out the looks below.