Nudie Jeans presents their Spring/Summer 2014 behind-the-scenes video which explores the craftsmanship involved from design to product development. The video was filmed at the brand’s headquarters, which was originally built as a bank in the 1800s, in Gothenburg, Sweden. The video explores all aspects from sketches, concepts for prints, photo shoots, developing shop fit concepts and campaign material for every new collection. It’s a interesting look at one of the biggest little denim companies in the world. Enjoy.
Nudie Jeans Spring/Summer 2014 Behind-the-Scenes Video