Novak Djokovic is the new face of Lacoste.

The 30-year-old Serbian tennis player was previously the global brand ambassador for Japanese fast-fashion retailer Uniqlo. He took to Twitter earlier today to announce the exciting partnership with Lacoste, where he will act as a brand ambassador and star in ad campaigns and short films for the French clothing company.

Djokovic will debut his new performance collection with Lacoste during the French Open in Paris this month.