Nordstrom has just unveiled ‘The Lab,’ an incubator project to showcase and support new designers in select stores and online.
Conceived and curated by Olivia Kim, Vice President of Creative Projects at Nordstrom, ‘The Lab’ will present five designers selected for the inaugural season: Eckhaus Latta, Vejas, Eric Schlösberg, A.W.A.K.E. and Dilara Findikoglu.
Kim and her buying team selected a handful of looks from the five designers, including exclusive and custom-made items signature to each’s aesthetic.
SPACE, which Kim launched in Fall 2015, is an in-store designer boutique featuring cross-category collections of apparel, accessories, home goods and fragrance from emerging and advanced designers such as Simone Rocha, Koché, Ellery, Colovos, Molly Goddard, and more.
The Lab will be an ongoing program in SPACE at Nordstrom, refreshed with new brands each season in order to give each designer a spotlight to help grow their businesses.
‘The Lab’ is open now at the following SPACE locations:
· Nordstrom Downtown Seattle, Seattle, Wash.
· Nordstrom The Grove, Los Angeles, Calif.
· Nordstrom Michigan Avenue, Chicago, Ill.
· Nordstrom CF Pacific Centre, Vancouver, B.C.
· Nordstrom CF Toronto Eaton Centre, Toronto, Ont.