The most important piece of equipment a woman needs for working out is a sports bra, so it’s kind of flabbergasting to find out that over 80% of women are wearing the wrong size. As Nike releases their brand new Pro Rival Bra Series they also share some staggering statistics: 1 in 5 Canadian women think that sports bras are designed for women with smaller breasts; more than half Canadian women have never been sized for a bra; and 30% of Nike Women wear either an A, D, or DD.
To mark the launch of the Pro Bra collection, Nike introduces a new fit technology, which fits you perfectly for a sports bra using their own size calculator to find you the right size out of the 25 different size options ranging from 30B to 38E in five different styles.
Hitting stores on July 9th, the collection has been released to the Canadian market along with an industrial lookbook styled by Fiona Green. Flip through it below.