Nike has launched a new campaign with the goal of connecting people and promoting positivity through the competition and community of sports and athleticism.

The EQUALITY initiative, launched alongside a short film directed by Melina Matsoukas, features several Nike ambassadors including Lebron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz. The film is voiced by actor Michael B. Jordan and features a performance of Sam Cooke’s “A Change Is Gonna Come” by Alicia Keys.

Watch the EQUALITY film above and learn more about the initiative here.