Nike has once again tapped renowned apparel designer and the Senior Design Director for Nike Sportswear Women’s Apparel Johanna Schneider.
“What I love about the Air VaporMax is that from a visual standpoint, it contains the purest form of two key Nike innovations: Nike Flyknit and Nike Air,” says Schneider. “Both technologies are revealed in this shoe in an intuitive, simple and beautiful way.”
For the NIKE Air VaporMax by JFS, the designer selected a heather black and grey knit to highlight Flyknit’s grainy texture. To contrast the neutrality of the upper, Schneider coloured the VaporMax Air unit with what she calls a glass bottle green (it’s a hyper turquoise-green inspired by classic bottles), and another she considers the colour of life (a warm, reddish hyper orange).
The diagonal colour of Schneider’s Air bag design is applied individually at an angle at Nike’s Air Manufacturing Innovation facility. This colour application initiated an entirely new dyeing process, created from techniques that started with the multicoloured Air unit of the Air VaporMax Flyknit BETRUE.
Though these details have been thoughtfully selected and combined by Schneider, her colour palette also allows additional personalization opportunities via the NIKEiD service. There’s the option to choose hyper turquoise, hyper orange or clear for the toe of the VaporMax Air unit (paired with black for the remainder of the bag). Second, there is mint foam, hyper orange and anthracite options for the heel piece, heel accent and tongue label. And third, lateral and medial swooshes are offered in two colour options: glossy black and hyper orange.
The NIKE Air VaporMax by JFS is now available exclusively to NikePlus members and is available starting September 7 on nike.com/nikeid.