You are going to love this video! In honour of Nike’s self-determined #AirMaxDay, filmmaker Grace Ladoja decided to delve into the relationship between the iconic sneaker and the UK Grime music scene. The video acts as a cultural history of both the musical scene and the correlation between that and fashion. Run DMC and the legion of B-boys had their shell-toes, but the UK lads had their Max’s. Featuring Grime stars Boy Better Know’s Skepta, Novelist and The Square, the group discuss their personal experiences and perspectives on the brand. This video is an incredible piece. You need to press play now!
Nike Air Max x Grime Short Film ft. Skepta, Novelist & The Square