New Era is more than a cap, in the same way that sports are more than just a game. For more than 90 years, New Era has been able to empower fans with caps and gear to support many of their favorite teams. This year, New Era enters a whole new chapter of its history by becoming the official on-field cap of the National Football League.
The Draft Cap is not only the first step to playing in the NFL, but also an invitation to a community. When draftees put on the Draft Cap for the first time, it’s a sign they’ve made it. For fans, it’s a physical representation of the fact that their team, city and culture could forever be altered by the player who puts that cap on. The Draft Collection speaks to the city and is a symbol of the moment a player and city become one.
Shown above and below is the famed 59FIFTY hat, which will be worn by players on Draft Day, except Seattle and Carolina, whose images are not available as the teams are updating the logos. All product is available for purchase at midnight on April 1 at New Era Flagship stores only. The Collection will be available at all participating retailers and Neweracap.com on April 2. Take a gander below.