J. Crew and New Balance have linked up once again, this time for a massive women’s activewear line. Using New Balance technology and J.Crew’s signature geometric designs, both brands have moved beyond shoe collaborations into activewear. The collection features over 13 different sleek styles in a variety of colors and patterns.
Dierdre Fitzgerald, VP of apparel at New Balance, spoke of her enthusiasm for the partnership with J.Crew in an official press statement:
“The launch of the NBxJ.Crew collection is an exciting addition to our women’s business this season. Our two brands have worked together on lifestyle footwear for many years, and the evolution of the partnership will reveal a unique collection of performance apparel and footwear grounded in an aesthetic of timeless athletic chic.”
The collection will hit select J.Crew stores starting October 11, including the Yorkdale Shopping Centre in Toronto. If you can’t make it in store to freshen up your workout routine, be sure to head over to J.Crew or New Balance online to snag a few pieces. Working out has never looked this fun.
Check out highlights from the collection below.