Today on Instagram, Net-a-Porter founder Natalie Massenet announced that she will be joining Farfetch.

As co-chairman, Massenet will work alongside CEO José Neves. Following her sudden departure from Net-a-Porter after their merger with YOOX, there has been wide speculation as to what Massenet’s next move would be. Farfetch is an interesting choice for the businesswoman in light of their obvious similarities to Net-a-Porter.

About Farfetch Massenet said:

“Farfetch is an example of the ‘collaborative economy’ when businesses historically seen as competitors work together to offer the best possible customer experience and support the world’s luxury fashion brands.”