Must Have: S.W. BASICS of Brooklyn


I have recently become obsessed with organic/natural skin care products. After taking the time to learn about the toxins, sulfates, parabens and all the lovely chemicals that are found in your skin care, I decided to go on a hunt for a product line that was organic, and would cleanse, detoxify and purify my skin. I’ve said it before and I will say it always, what goes on your skin goes into your body. You want it to be good stuff? Right?

During my extensive search, I came across S.W. BASICS.  Their home page immediately caught my eye with the words, “ Simplicity is the essence of Awesome.” That sounded great! I don’t want to take an hour in the morning and every night going through some hellish kind of beauty routine. I want it to be fast, efficient and most of all simple. S.W BASICS’ line of skin care products are 100% natural. Using certified organic ingredients, that are sourced from local farms (hello sustainable farming!) they combine the fewest possible ingredients to create the best products for you.  Fewer ingredients, means a more powerful product, with less chance of skin irritation.

S.W BASICS has everything you need to keep your skin feeling beautiful and looking healthy. From toner to body oil, this stuff is off the chain.  Check out the detailed product list below!

S.W. BASICS Cleanser

CLEANSER –  The cleanser is made from rose-water, vegetable glycerin and a teeniest bit of organic tee tree oil. This product will cleanse the skin, and keep it from drying out.


TONER – Toning the skin is important. I know it’s a pain, but it helps out A LOT. The S.W. BASICS toner, combines, water, raw apple cider vinegar, witch hazel and essential oils of clary sage and sandalwood. This toner will balance and detoxify the skin surface.


CREAM – Created with wild-harvested shea butter (the butter comes from a women’s co-op in Ghana) and organic extra-virgin coconut oil. This cream is ultra rich and perfect for moisturizing the skin.

Note: Great for face and body.

S.W. BASICS Make Up Remover

MAKEUP REMOVER – I cannot stress enough how important it is to take off your makeup every night. The variety of eye infections, and bacteria build-up that you can get from gunked-up makeup is truly ridiculous. S.W BASICS uses a mixture of sweet almond oil, extra-virgin olive oil and jojoba oil to gently cleanse and remove makeup. Protect those peepers!

Bonus: This product also acts as a great moisturizer!

S.W. BASICS Exfoliant

EXFOLIANT – Most exfoliants that you find at your local drugstore, are way to harsh to be using on your face. By all means, go ahead and scrub your feet with them, but keep them away for your face. S.W. BASICS’ exfoliant combines organic oats, almonds and harvested sea salts, from Steve the Salt Man! (check out his video on the website) Not too rough and not to soft, this exfoliant will rid you of those dead skin cells and leave you feeling revitalized and glowing.

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