NY duo MSMR announced their new album How Does It Feel and premiered the music video for the lead single, “Painted.” The album follows up their excellent 2013 debut Secondhand Rapture. After touring the world, Liz Plapinger and Max Hershenow returned to Brooklyn in 2014 to write How Does It Feel, including collaborations from Tove Lo for the track “Pieces” and MNDR for “Tripolar.” MS MR’s drummer Zach Nicita also co-wrote and co-produced a handful of new tracks. Grammy-Award winner Tom Elmhirst (Adele, Amy Winehouse, Arcade Fire, Beck) mixed the album at Electric Lady Studios in NYC.
We were thrilled to work with Tabitha to bring ‘Painted’ to life in our new video. We were heavily inspired by Kubrick as well as the 1970s documentary ‘The Secret Life of Plants.’ Focusing on the lyric: what did you think would happen/when you put me in unnatural space, we wanted to explore the juxtaposition of natural and unnatural environments and what happens when they’re forced to reckon with one another. The end result is a virtual reality psychedelic experiment gone awry—welcome to the odyssey.
Watch the video for “Painted” above. How Does It Feel is out on July 17th via Columbia Records.
Lindstrøm also remixed the track. Hear it on VEVO below:
6/3 – Mendig, Germany – Rock am Ring 2015
6/4 – Berlin, Germany – Kantine am Berghain
6/5 – Nuremberg, Germany – Rock im Park 2015
6/10 – London, UK – Victoria
6/19 – Kansas City, MO – Boulevardia 2015
7/12 – Philadelphia, PA – Festival Pier (Radio 104.5 Summer Block Party)
7/22 – Melbourne, Australia – Russell
7/24 – Byron Bay, Australia – Splendour In The Grass Festival
7/25 – Sydney, Australia – Metro Theatre
7/31 – Chicago, IL – Lollapalooza
8/1-8/2 – Montreal, QC – Osheaga
8/7 – Minneapolis – Target Field (96.3 Go Fest 2015)
9/12-13 – Berlin, Germany – Lollapalooza