Clothing brand Moss has released their Fall/Winter collection lookbook which was shot entirely with an iPhone 5 and using Instagram. The lookbook stars Heems and Dap from Das Racist, who rock the collection in various favourite spots around Brooklyn. It’s an interesting concept to use only the device in your pocket to shot a lookbook that will be the voice of your brand, but it works. So much so, that if it hadn’t been pointed out that it was all Instagram pictures, I would never have been able to tell. You can grab any piece you see in the lookbook at the Moss online shop.
Moss Fall/Winter 2012 Collection featuring Das Racist