Legendary eyewear institution Moscot has released their new campaign for fall with the help of a few notable New Yorker’s who according to the brand, have “helped build New York’s culturally rich Lower East Side,” where the shop is located. Included in the batch are Billy’s Antiques owner, Billy Leroy (pictured above), Marty Katz of M. Katz & Sons Furniture, Russ & Daughters owner Niki Russ Federman, and a number of the Moscot family including Theodora Moscot and Marilyn Blumengold.
These significant figures model Moscot’s latest collection of seven new MOSCOT Originals frames and they look damn good doing it. Kind of makes us want to venture down there next week and snag ourselves a pair before they’re gone!
Moscot will also be holding an unofficial CMJ showcase next weekend at their Moscot Gallery space featuring up and coming bands Ambassadors, Dent May, and ARMS. Click here for more information on their event and check out the whole ad campaign below.