Of course the man who puts teddy bears on everything would also do the same for a fragrance, I mean, can you think of a cuter packaging idea, because we can’t! Today, Jeremy Scott continues to carve out his irreverent niche by unveiling his first fragrance for Moschino, in the form of a plush teddy bear wearing a “this is not a moschino toy” t-shirt.
Titled Moschino Toy, the scent is a unisex Eau De Toilette produced in collaboration with Euroitalia that will be unveiled at Harrods in London this coming Thursday. In addition to unveiling the packaging the Moschino Toy campaign is modelled by Isabeli Fontana and photographed by Steven Meisel.
We can’t wait to give this teddy bear a sniff!